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Want to know how to create coaching services that sell?
There’s a big difference between creating a coaching package and creating a coaching package that sells. And when you’re first starting out, your main focus will be how to get clients as a life coach.
It can be confusing at first to know what to include in a coaching package that will attract the most coaching clients. But, with my 3 steps, you’ll see how to create an irresistible offer that helps you get your first life coaching client and continue to get you paying clients.
The first step for life coaches to create a sellable offer is to know what problem your ideal client is having…
…and structure your offer to solve that specific problem.
So, we’re not even talking here about what format your offer is in - whether it’s on Zoom, in person, a 3 month package, or a workshop.
No. Your job is to find out what your ideal clients want so much that they’re willing to pay money for, and then create a coaching offer that matches.
So, let’s start with a comparison.
If we had a conversation or you visited my website and I said to you that I can help you get unstuck as a new life coach…
Do you know exactly what I mean by that?
No. You may have your own current version of feeling stuck, but it’s very vague and I’m not speaking directly to the specific problem you need to solve.
Now, if I said to you something like, For coaches that have finished their training, there can be a gap between coaching for practice with no paying clients to finding meaningful clients that pay.
So, I help life coaches get their first paying clients.
Now - do you see the difference?
Comment below and let me know which option you think is more clear and sellable? Is it helping life coaches get unstuck or helping life coaches find their first paying clients?
Once you’ve identified the biggest problem your ideal clients need to solve, then to create a sellable offer.
Then, you want to break down and list the smaller problems associated with that large problem.
So, for example. If you’re that life coach who has finished training, has had practice clients and needs to get paying clients and grow your life coaching business, you probably are also experiencing these smaller problems:
You fumble over your words when you introduce yourself as a life coach.
You’ve heard that it’s important to niche down and find a target market, but this whole process just confuses you and you can’t make up your mind what to choose.
You know you need a website to grow your business, but when you think about creating one or hiring someone to do it, you feel so confused about what copy you should write.
You’re nervous about pricing. Of course you’d like to get paying clients but that also means picking what to charge and confidently telling someone that’s your price.
You know you’re meant to be a life coach and help people, but you’ve never had to sell yourself before and you’re totally freaked out by the idea of putting yourself out there.
So, my ideal client would read or hear this list of smaller issues and identify with several of them. If we were having a conversation, they would be nodding like “yep, that’s me” - and when you can explain in that kind of detail the smaller problems that contribute to the larger problem they need to solve, that my friend makes a sellable offer.
The third step here to create a sellable offer is to show the before and after of what working with you looks like.
Show what they are struggling with before they work with you and what their life could look like after they work with you and achieve their results.
So, let’s go back to the examples I mentioned earlier - the smaller problems.
Before:
You fumble over your words when you introduce yourself as a life coach.
After:
You feel confident when you introduce yourself to people as a life coach and you’re so clear with your message that people understand exactly what you do and want to introduce you to potential clients.
Before:
You’ve heard that it’s important to niche down and find a target market, but this whole process just confuses you and you can’t make up your mind what to choose.
After:
You uncover a profitable target market that you love to work with. You’re sticking with it and it’s helped you get your first client!
Before:
You know you need a website to grow your business, but when you think about creating one or hiring someone to do it, you feel so confused about what copy you should write on it.
After:
Know exactly what to put on your website so potential clients know right away how you can help them and you invite them into your world.
Before:
You’re nervous about pricing. Of course you’d like to get paying clients but that also means picking what to charge and confidently telling someone that’s your price.
After:
You know exactly what you’ll charge your first or next client. You’re feeling more confident than ever with making sales offers to potential clients.
Before:
You know you’re meant to be a life coach and help people, but you’ve never had to sell yourself before and you’re totally freaked out by the idea of putting yourself out there.
After:
You’ve gotten your first few paying coaching clients! You’re feeling confident about your skills and ability to help them and you’ve started to market yourself in a way that feels in alignment and authentic for you.
Now, let’s wrap up with a little recap of the three absolute musts for you to create a sellable offer as a life coach:
You need to know the main problem your ideal client is having and start your offer with that solution.
You need to know the smaller problems your ideal client is having related to that main problem and build that language into your offer.
You need to show before and after language. Paint the picture of what it’s like once someone works with you, the outcome of the problems you’ll help them solve.
Do you need more guidance on how to create a sellable offer? It’s so much easier when you have a clear message and a target market that wants to buy! Click below to download my free guide 7 STEPS TO GUARANTEE A PROFITABLE MESSAGE & MARKET.
And, if you want to know how to find out what your ideal clients want, you can click right here to check out How to Stand Out as a Life Coach to Get Clients.
FREE GUIDE!
Feel confident when you introduce yourself to people as a coach.
Know exactly what to put on your website so clients want to work with you.
Uncover a profitable target market you love to work with.
Figure out what to charge your first or next client.
Learn how to work through the fear of putting yourself out there and marketing.