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Wondering if you should niche down for your life coaching business?
If you've been trying to decide if niching down is right for you, today I'm sharing three proven reasons to niche down as a life coach. My first coaching business failed, but my second business was fully booked within just two months. I'm excited to share what I've learned so that you don't make the same mistakes and you can have a successful coaching business the first time.
First, if you're newer to the coaching world, newer to online business, you might still be confused about what is a niche or a niche, whatever you choose to call it. A niche is basically the problem that you help people solve.
And then your target market is the specific group of people that you help solve that problem. Now, each of these three reasons I'm sharing today are based on real world examples of what worked for my own coaching business.
Reason number one why to find your niche as a life coach name: repetition and recognition.
When you become known for helping people solve a specific problem (AKA your niche) within a smaller pool of people (AKA your target market), people within that group will start experiencing your coaching and they will start to enjoy the outcome that you've helped them achieve. And when that happens, they're going to talk about it. They're going to talk about you and how you help them. Now let's take it one step further. If you are in communities together - that smaller group of people, then there are people, other people are going to start seeing your name pop up.
And if you have multiple niches or multiple target markets, it's going to be harder for your name to pop up and to be recognizable. So, when you're first growing your life coaching business, a vital reason to niche down is so that you get name repetition and recognition so you become the go-to person.
I experienced this in my business pretty much by accident. I didn't know until later it was actually a solid marketing strategy. I was in life coach training with Martha Beck in 2016. And through the people I met through that training, I became friends with a lot of different coaches on Facebook. And then there were also Facebook groups in different communities that we were in together as well.
So I had this group of people that were used to seeing my name repetitively. So when my name was being mentioned, or if I was reaching out to them directly, they were familiar with it me and they were more open to having a conversation with me.
And then at some point when the time is right after we could have a conversation, I made an offer for them to work with me. Without name recognition and repetition, it would be much harder to start that initial conversation with the potential client.
And this is one of the ways that I was able to have a fully booked business within two months.
The second reason to find your coaching niche is referrals.
Referrals are one of the best ways to grow your coaching business because in order to buy your services, your potential clients need to trust you, and they need to trust that you can help get them the outcome they're desiring.
And when a friend or colleague recommends you, it gives you instant trust and authority for that potential client. You get to cut to the front of the line for building the know, like and trust factor.
And now that potential client is more likely to hire you quicker than if you hadn't been referred. This was the other reason that I was able to build my business so quickly. I had an influencer or connector who liked my work. And whenever people would ask who she suggests, she would mention my name. So by the time that I would get on an intro or sales call with this potential new client to see if I could help them, they already wanted to say yes to working with me because they have, they were referred by someone they trusted.
With this example of niching and getting referrals and name recognition, I want to hear from you, have you had the experience where you hired someone, maybe it was a plumber, a landscaper, a lawyer, or a coach, and you made the hire based on a referral or recommendation from a friend or colleague?
Let me know in the comments below if you have ever had the experience where you hired somebody, that was like an easy decision, an easy yes because somebody else recommended them.
The third reason why to niche down for your life coaching business:
Specificity. Say that three times fast. No, just kidding. Here's what I mean. When you're starting and working on your coaching business, there will be a stage when you're talking to a lot of people, you'll be practicing how to talk about your work and trying to feel people out for their responses. And when you can talk about a specific niche or a problem that you solve, it's easier to communicate the value of your coaching work.
So for example, if I'm a coach who hasn't yet niched down and I'm either attending a networking event or maybe chatting it up with somebody in the line at Starbucks, and maybe we get to chatting about what we do for work. And so I would lead with, oh, I'm a life coach.
And now this person you're talking to is probably thinking one of two things either. What does a life coach really do? Or they might be thinking about an experience they heard from somebody they know that had a life coach or maybe something they read on the internet about a life coach, whatever information they've seen so far about a life coach. They're probably bringing that into their minds while they're having the conversation with you.
And neither of those paths are the easier route to get you a new client. But what if you said something like, oh, I'm a life coach. I help moms stop yelling at their kids. That niche is so specific. It does not need anymore explanation. It is crystal clear. And if the person you're talking to happens to be a mom who feels bad when she yells at her kids, now you're having a conversation with a potential client interested in your niche.
So let's do a quick recap of the three proven reasons to niche as a life coach
Name recognition and repetition, so you become the go-to person in your niche. Referrals, so you have instant trust for helping people solve the problem in your niche. And specificity, so when you introduce yourself as a coach in your niche, a potential client knows exactly how you can help them.
Do you need more guidance on how to choose the right coaching niche? I know it's confusing. Click below to download my free guide 7 STEPS TO GUARANTEE A PROFITABLE MESSAGE & MARKET where I share a simple way to explore a niche for your life coaching business.
Also, if you’re wondering what to choose for your life coaching niche? Click here to check out how to guarantee a profitable niche for your life coaching business.
FREE GUIDE!
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