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Thinking about creating a logo for your new coaching business?
Today, I'm sharing the biggest thing to consider before you start designing that logo, so you can attract more clients. As a new life coach, creating a logo is a really exciting part of the journey because it's a tangible thing that's going to represent your business.
But, just how important is creating a logo when you're at the beginning of your coaching business? Well, let's dive into the biggest thing to consider before you start designing that logo.
Gulp. The hard truth…
Okay. I'm just going to come out and say it.
A logo doesn't get you clients.
And in order to have success in your coaching business, you need clients. Now, hold on. I know what you're probably thinking, but Nikki I have to have my logo, my website, my business cards all done so that I can look like a legit business.
Actually, you don’t! Think about it this way.
When the first was invented, do you think the inventor focused on creating the perfect logo for their business? No. They focused on building it, testing it, fixing it each time they broke it. And again and again until it worked.
That is exactly where you are, if you have a new life coaching business and you don't yet have paying clients, or you only have a few paying clients. You're in the stage when it's important to get out there, coach people figure out what you want to coach them on, who you want to coach and make sure you can get the clients you need to have a successful business.
Now, if you are in the phase of still trying to figure out who to coach, what to coach them on and making sure that you can find people who are willing to pay for your services, you can click here or below to grab my free guide 7 Steps to Guarantee a Profitable Message and Market.
These are the steps I take my clients through to make sure they can create a sellable message and find a hot target market that's ready to buy their services.
If you’ve already started working on your logo…
If you've already started designing a logo or you're done with that, your time wasn't wasted, you can totally finish it or pause and come back to it later. Just don't let it distract you from the actions you need to take to find new clients.
So, the scary things like pitching yourself and making offers. Now, when you make that pivot from creating and designing logo, to switching to the actions that actually get you clients, here's a place you might get stuck. Your brain might be popping up with some unhelpful thoughts when you go to sell your services before you have a logo created.
Thoughts like…
“But I need to look professional If I'm going to be able to get clients.”
“What if they look me up online and since I haven't created logo yet, I don't have a website?”
“But if I don't have a logo, I can't create my business cards.”
What about you? What thoughts came to your mind with my suggestion of not creating your logo first? Comment below and let me know.
Here’s how to work through those thoughts.
So about those thoughts that pop up, here's how to work through them. I encourage you to ask this question when those unhelpful thoughts appear, this is the first question from The Work by Byron Katie.
Is that true? Is it true that you won't look professional if you don't have a logo yet?
Your brain might respond with something like: Well, it feels true, but I guess there are other ways to look professional besides having a logo.
Is it true that if someone can't find your website, they won't hire you?
Your brain might respond with something like: I guess not. I mean, businesses still were able to get clients before websites existed.
Is it true that if you don't have a logo, you can't create business cards?
Your brain might respond with something like: Hmm, no. I've seen some simple business cards that didn't have a logo. Plus I know when I get a business card, it usually ends up in the bottom of my purse.
Working through these thoughts will help you get started with getting more clients. And once you've gotten some clients and you've validated your coaching business, then it's a great time to work on your logo.
Nikki, are you sure about waiting to create my logo?
When I make a video for YouTube, it's because I know how to do the thing I'm teaching or I've experienced a situation myself. So I can tell you for sure that in my life coaching for mom's business, that failed, I was obsessed with creating a logo. I mean look at all these examples.
And the sad thing was it didn't get me clients. In my second business, I didn't create a logo for at least a year. I focused on building relationships and making offers. I was even able to get clients for my new business while I still have my old life coaching for mom's website up.
It didn't impact my ability to get clients at all. Now, I know it is way scarier to focus on the activities that get you clients than it is to create a logo. It means putting yourself out there and taking big risks. But those are the actions that will determine if your life coaching business is successful, not by creating a logo.
And before you go, if you want to make sure you're choosing a profitable niche, you can check out 3 Ways to Guarantee a Profitable Niche.
Do you need more guidance on figuring out who to coach and where to find those clients? Click below to download my free guide 7 STEPS TO GUARANTEE A PROFITABLE MESSAGE & MARKET. It's the same steps I take my clients through and it will really help you get some clarity.
FREE GUIDE!
Feel confident when you introduce yourself to people as a coach.
Know exactly what to put on your website so clients want to work with you.
Uncover a profitable target market you love to work with.
Figure out what to charge your first or next client.
Learn how to work through the fear of putting yourself out there and marketing.